Token/Coin ID: CAT
Business Category: Internet
Launch Date: 2017-09-15
|BitClave Market Cap|
Decentralized Search Engine…
User behavior and search data is worth billions to companies â€” should users be compensated for this? It`s time to take the internet back.
BitClave envisions a world where smart contracts replace the need for middlemen, changing the way communities use the Internet. Our main goal is to build a new standard for relationships between businesses and customers based on smart contracts.
The existing marketing ecosystem is largely controlled by only a few big players.
When it comes to online advertising, businesses are forced to pay exorbitant amounts of money to â€œmiddlemenâ€ in order to reach a captive audience for their promotions. The promotions, however, often get placed among many other ads clogging up the space on crowded banners, or simply end up in someone´s spam box. Businesses also have little to no guarantee that the traffic they generate on their promotions is genuine. In fact, nearly 50% of all advertising traffic is generated by bots, essentially defeating the entire purpose of advertising.
Offline advertising is a similar story. More often than not, offline advertisers promote content with a â€œhit or missâ€ mass mailer mentality. Hoards of messages are slammed into users` faces with little or no targeting, resulting in a dubious correlation between offline ad dollars and return on investment. This, along with other factors, contributes to extremely low conversion rates. Promotions are largely delivered to those who simply do not care for the product or whose attention is likely focused on something else.
These ineffective measures, both offline and online, negatively impact the whole service value chain. The more companies are forced to pay to â€œmiddlemenâ€, such as Google and Facebook, the more money consumers have to pay for the products. Businesses end up losing money, and consumers end up paying more for less value, creating a lose-lose situation.
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